VIDEO EXPERT | CREATIVE LEADER | DIRECTOR | PRODUCER
SOCIAL MEDIA
snapchat
I co-managed the Snapchat account for an entertainment news website called CinemaBlend. I grew the account from the ground up, helped gain the account 200+ followers in 6 months, and created new design templates to increase CinemaBlend's engagement on the platform. Each day I analyzed the top-performing content on CinemaBlend.com and transformed three pieces into a daily Snapchat story in under an hour. Ultimately, the higher ups decided to discontinue the daily snapchat story creation, and we now use the account for a different purpose.
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Snapchat
Reel
This video contains a variety of Snapchat content I've made for CinemaBlend's account.
Highlights include breaking entertainment news stories and original graphics
created for sharing.
Snap Story
Example #1
I created this story for CinemaBlend's
account on Feb. 16, 2017.
Snap Story
Example #2
I created this story for CinemaBlend's
account on Feb. 28, 2017.
Snap Story
Example #3
I created this story for CinemaBlend's
account on March 16, 2017.
YUMOOLA'S FACEBOOK PAGE
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MARKETING IMAGES
The images below are examples of marketing content I've created for CinemaBlend's social media accounts. I created the image on the left and in the middle to promote CinemaBlend's Snapchat account. Both images were posted on CinemaBlend's Twitter account and significantly increased our number of Snapchat followers and engagement on the app. I created the image on the right to promote a Facebook Live interview with "The Fate of the Furious" star Scott Eastwood. It was launched in a series of other images in a sponsored campaign to raise awareness about the event.
These next two images are examples of marketing photos I created for different articles that were launched with paid Facebook ad campaigns. The pages I created them for have consistently used what they call "text cutoff images" to drive users to view full articles. I took their method and tried to make the images more visually appealing while still abiding by Facebook's 20 percent text rule. I created the image on the left to accompany an article titled "20 Health Inspectors Share the Most Unsettling Violation They've Ever Seen at a Restaurant" and the image on the right to accompany an article titled "23 Prison Guards Tell all About the Nastiest Things They've Seen on the Job."
